Raven & Rune

A little darkness. A little magic.

A handmade jewellery brand brought to life through gothic-romantic branding, coordinated packaging and a complete social media marketing campaign.

From the first creative concept to the final promotional designs, this project explores how a distinctive brand identity can work across every customer touchpoint.

An independent, AI-assisted project created for the Never Plain Creative portfolio.

The creative brief

Raven & Rune began as a independent jewellery brand inspired by gothic romance, celestial symbolism and delicate, vintage-inspired details.

My challenge was to develop a recognisable visual identity that felt luxurious yet approachable, with enough flexibility to work across gold and silver jewellery collections.

My aim was to create more than a logo — I wanted to build a complete brand experience, from packaging and stationery to social media and marketing.

The Creative direction

Rich burgundy, midnight black and warm ivory form the foundation of Raven & Rune's visual identity.

Antique gold and silver accents, delicate botanical details and celestial motifs bring together gothic romance and understated elegance.

The result is a distinctive but flexible visual style, allowing the Gilded and Moonveil jewellery collections to have their own personalities while remaining recognisably Raven & Rune.

  • Brand identity

    Logo concepts, colour palettes, typography and visual direction that establish Raven & Rune's distinctive personality.

  • Stationery & packaging

    Coordinated thank-you cards, care cards, business cards, jewellery boxes, pouches, tissue paper and decorative packaging.

  • Social Media & marketing

    A four-phase marketing campaign covering pre-launch anticipation, brand storytelling, product launches and ongoing content.

Let's bring your ideas to life! 

Every small business has its own story, style and personality — and that's exactly what makes creating something together so exciting.

Whether you're looking for a fresh visual direction, coordinated packaging or a little help making your social media stand out, I'd love to hear what you're dreaming up.

No perfect brief needed. Just a friendly chat about your ideas.

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